Area Sales Manager-Punjab

Date Posted: Dec 19, 2025

6 Days (Weekly off Sunday ): 500000 - 700000

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Job Detail

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Location , Patiala, Punjab, India
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Job Type: Work from Office
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Shift: First Shift (Day)
analytics
Notice Period: 30 days
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Positions: 4
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Experience: 5 years
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Gender: Male
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Education: Bachelor Degree

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Job Description

JOB TITLE: Area Sales Manager (ASM) Punjab

Location:

Punjab

Job Summary

We are looking for a highly motivated and field-focused Area Sales Manager (ASM) to drive the retailer & influencer/farmer network expansion in the assigned region. The ideal candidate must have 5–6 years of experience in sales and marketing of Crop Protection Chemicals (CPC) with strong exposure to rural markets and retailer management. The ASM will be responsible for managing Marketing Officers, delivering monthly sales targets, onboarding retailers and influencers, and ensuring smooth adoption of the digital platform. The role requires strong execution, technical knowledge, and deep understanding of agri-input business dynamics.

Job Responsibilities

Break down state-level goals into district/market-level action plans for sales and network growth.
Achieve monthly sales, onboarding, activation, and retention targets of influencers and retailers.
Lead the identification, onboarding, and activation of retailers and influencers.
Train retailers and influencers on the App for order placement and engagement.
Drive field activities such as shop visits, farmer meetings, demos, and campaigns to increase business.
Ensure each store meets network benchmarks—20 retailers & 20 influencers.
Monitor daily field performance through reports, app usage data, and market feedback.
Resolve field-level issues related to app usage, incentives, service, or product understanding.
Maintain strong relationships with retailers, farmers, and influencers to generate local demand.
Track competitor schemes, market activity, and support continuous improvement initiatives.
Ensure compliance with SOPs, reporting systems, and company processes.

Job Qualifications and Experience

B.Sc. Agriculture / Horticulture mandatory
M.Sc. Agriculture or MBA (Agribusiness) preferred
Minimum 5–6 years of experience in sales & marketing of Crop Protection Chemicals (CPC)
Strong exposure to retailer network development and influencer–based models
Must have strong experience in the assigned region’s agri-input market

Job Skills

Strong understanding of crop patterns, agronomy, and rural farmer behavior
Excellent team handling, field execution, and retailer relationship skills
Good communication skills and the ability to motivate field teams
Proficiency in MS Excel, reporting tools, and mobile app usage
Willingness to travel extensively within the assigned region
Fluency in local language + Hindi/English preferred

Salary Range

Negotiable – based on experience, performance history, and suitability for the role

Skills Required

Sales

Company Overview

Balaji consultants

Delhi, Delhi, India

93 Current Jobs Openings

Balaji Consultants is a leading recruitment agency dedicated to connecting talented professionals with great companies. We specialize in helping candidates find meaningful jobs that match their skills and ambitions, while also assisting businesses in... Read More

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